San Diego, CA- February 26, 2014 – Youngevity International, Inc. (OTCQX: YGYI) (www.YGYI.com), a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today that Rhonda Kanning Anderson will immediately begin advising the company on expanding its product offering in Scrap Books, Photo Albums, and Memory Books in both the digital and paper formats. Rhonda will have a keen focus on helping build the Heritage Makers Brand in the area of digital scrap booking as well as assist in the development and marketing of more traditionally oriented products for this space.
Rhonda Anderson has been in the direct selling industry for over 30 years and is in the Direct Selling Hall of Fame. Rhonda is the co-founder of Creative Memories and is credited for being a pioneer of the scrapbooking and story booking industry. Mrs. Anderson has empowered tens of thousands of women of all ages to be independent business owners and helped them to preserve, share, and celebrate their memories and stories through the power of photos. As part of the agreement with Youngevity, Rhonda will train and motivate distributors and customers that have a particular interest in scrapbooking and story booking. Additionally, she will utilize her vast experience to develop her own group of distributors and customers within the Youngevity sales organization.
“We are very pleased to welcome Rhonda Anderson into the Youngevity family,” said Steve Wallach, Chief Executive Officer of Youngevity International. “We plan to aggressively leverage Rhonda’s knowledge, experience and passion for this product category. She is a passionate advocate of wellness for the body and soul, which makes her the ideal leader to assist us in growing this business segment for our company.”
About Youngevity International Inc.
Youngevity International Inc., (OTCQX: YGYI) (www.YGYI.com ) is a fast-growing, innovative, multi-dimensional company that offers a wide range of consumer products and services, primarily through person-to-person selling relationships that comprise a “network of networks.” The Company also is a vertically-integrated producer of the finest coffees for the commercial, retail and direct sales channels. The Company was formed after the merger of Youngevity Essential Life Sciences (www.youngevity.com) and Javalution Coffee Company in the summer of 2011. The company was formerly known as AL International, Inc. and changed its name to Youngevity International Inc. in July 2013.
Safe Harbor Statement
This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as “may,” “should,” “potential,” “continue,” “expects,” “anticipates,” “intends,” “plans,” “believes,” “estimates,” and similar expressions. These statements are based upon current beliefs, expectations and assumptions and include statements regarding our Company’s growth. These statements are subject to a number of risks and uncertainties, many of which are difficult to predict, including the ability of Rhonda Kanning Anderson to contribute to the Company’s future growth. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.
Youngevity International, Inc. – Investor Relations
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