CLR Roasters, LLC (YGYI) Expands Coffee Distribution with the Walmart Group
San Diego, CA – March 11, 2014 – CLR Roasters, LLC, a wholly owned subsidiary of Youngevity International, Inc. (OTCQX: YGYI) (www.YGYI.com), announces it has expanded its coffee distribution for its company owned Café La Rica Gourmet Espresso and Josie’s Java House Premium Blend and Hazelnut Cream coffees. Café La Rica Espresso brand will be expanding into five additional Sam’s Club stores in Florida as well as become available for the first time on the Walmart website at www.Walmart.com.
Café La Rica is the ninth highest ranking espresso brand in unit sales nationally and the fourth in Florida markets. In 2012, Café La Rica was available only in Florida. Café La Rica has shown a growing customer loyalty and today can be found at various retailers in the following states: Florida, Georgia, North Carolina, South Carolina, Pennsylvania, New York, New Jersey, Delaware, Connecticut, New Hampshire, Ohio, and Illinois.
Additionally, Josie’s Java House Premium Blend and Hazelnut Cream coffees will also be available for sale on the Walmart website for the first time. Josie’s Java House has experienced a growing success rate and can currently be found in the following states: Florida, West Virginia, New York, Pennsylvania, Ohio, Nevada, Arizona, and California.
Café La Rica and Josie’s Java House may now be purchased via Walmart.com with two options available to the customer. Customers can order from the website and have the products shipped directly to their residence whereby the customer will have to pay for shipping costs. Alternatively customers can order from the website and have the coffee shipped to their local Walmart store free of shipping charges and pick up their product at their local store.
“We are very excited and appreciate the opportunity to be able to grow our partnership with Sam’s Club and Walmart,” said Ernesto Aguila, President of CLR Roasters. We expect that our relationship with these major retailers will increase our coffee brand presence and attract many new loyal customers.”
Youngevity International Inc., (OTCQX: YGYI) (www.YGYI.com) is a fast-growing, innovative, multi-dimensional company that offers a wide range of consumer products and services, primarily through person-to-person selling relationships that comprise a “network of networks.” The Company also is a vertically-integrated producer of the finest coffees for the commercial, retail and direct sales channels. The Company was formed after the merger of Youngevity Essential Life Sciences (www.youngevity.com) and Javalution Coffee Company in the summer of 2011. The Company was formerly known as AL International, Inc. and changed its name to Youngevity International Inc. in July 2013.
CLR Roasters (www.clrroasters.com) was established in 2001 and is a wholly-owned a subsidiary of Youngevity International. CLR Roasters produces coffees under its own Cafe LaRica brand, as well as under a variety of private labels through major national sales outlets, hospitality, cruise lines, health and wellness facilities, office coffee service providers, and convenience store distribution. It also produces a unique line of coffees with health benefits under the JavaFit® brand.
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Youngevity International, Inc. – Investor Relations
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